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Cover of Rich People Don’t Explain by Tu Weixin
The Insider’s Playbook · Book One

Rich people don’t explain. This one did.

Fifty-one unwritten rules of making serious money, from a Shenzhen marketer who wrote them for her own paying students. First English edition.

Get chapter 1 free About the book

Meet the author

Tu Weixin

A marketer and marketing trainer based in Shenzhen, who arrived with two hundred yuan and built a business by writing to her customers every day.

She does not write for a general audience. She writes for the business owners who pay to study with her, which is why the chapters read like notes from a hard teacher rather than a textbook. This book collects fifty-one of those lessons: who to sell to, who to walk away from, what to charge, and why the busiest people are so often the poorest.

Two hundred yuan Writing every day A paying readership

The book

“Never let the speed at which you make money fall behind the speed at which your parents grow old.”

Tu Weixin, chapter 1
The opening page of chapter one

Want to know more?

About the book

There is no theory in it and no case-study padding. Each chapter is a numbered list of observations, written in the first person, that you can read in ten minutes and argue with for a week. The advice is specific enough to act on tomorrow and blunt enough that some readers will put it down.

The English edition keeps the author’s voice, her examples and her opinions, including the ones many readers will disagree with. Sums are in Chinese yuan unless stated otherwise, and the examples reflect the Chinese market at the time of writing.

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Why people read it

What you get for ten minutes a chapter

  • Who to sell to

    Most of the book is about choosing customers, not chasing them. It will change who you say no to.

  • Pricing without apology

    Why cheap customers cost the most, and how the author moved to high-end clients only.

  • A marketing system you can run alone

    Daily writing, follow-up, after-sale service. No team, no ad budget.

  • Ten minutes a chapter

    Numbered, short, blunt. Read one chapter, argue with it all week.

Chapter 31: What are the unwritten rules of making money?
The table of contents

Readers’ list

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From the book

“Making money = solving problems. Solving problems = making money.”

Chapter 1

“Slow down. Settle down. Stay put.”

The thread that runs through the book

“Conventional thinking only produces conventional income.”

Chapter 1

Inside the book

Table of contents

  1. 01Making Money Was Never About Getting Rich Overnight
  2. 02Why Does a Person End Up Broke and Beaten?
  3. 03Ms. Tu, How Do I Market? How Do I Make Money?
  4. 04Why Should You Never Earn Money From the Poor?
  5. 05How Do You Become a Boss Who Makes Serious Money?
  6. 06How Do You Get Rich Fast?
  7. 07Why Are So Many People Busy and Still Not Making Money?
  8. 08What’s the Money-Making Method I’m Most Obsessed With?
  9. 09How Do You Run a Startup on Mao’s Three Military Principles?
  10. 10The Ten Most Common Mistakes in Business
  11. 11How Do the Masters Use People?
  12. 12What’s the Simplest Way to Change Your Fate?
Show all 51 chapters
  1. 13How Do You Put the Masters’ Information, Networks, and Resources to Work for You?
  2. 14Making Money Means Delighting the Customer. So How Do You Delight Them?
  3. 15Always Put the Customer’s Needs First
  4. 16Why Do People Who Fight Human Nature Die Poor?
  5. 17Four Things Every Money-Making Boss Must Have
  6. 18How Long Does It Take to Earn a Million a Year?
  7. 19A Boss’s First Competitive Edge Is Change
  8. 20How Does the Leader Run the Whole Board?
  9. 21Six Hard-Won Lessons on Building a Business
  10. 22Why Do the Children of the Rich Mostly Coast?
  11. 23The Habits of Students Who Earn a Million a Year
  12. 24Founders and Employees Are Two Different Species
  13. 25Why Deal Only With High-End Customers?
  14. 26Why Saving Is Meaningless If You Earn Under 300,000 a Year
  15. 27What Kind of Writing Rakes in the Most Money?
  16. 28Let’s Talk More About How to Monetize Like Mad
  17. 29Ms. Tu, How Do I Hold On to the Benefactor in My Life?
  18. 30We Are Wolves That Eat Meat. We Must Raise Our Income Like Mad
  19. 31What Are the Unwritten Rules of Making Money?
  20. 32Only the Awakened Earn Extraordinary Profits
  21. 33How Do You Earn 100,000 a Day?
  22. 34Faced With So Many Fleecing Schemes, I Choose Silence
  23. 35The Secret of Making Money: Don’t Take the Road That’s There, Don’t Look at the Lamp That’s Lit
  24. 36How Is a Master of Collecting Money Forged?
  25. 37How Do You Cultivate Yourself Into a God Among the Multitude?
  26. 38Make Money Where It’s Busy; Cultivate the Heart Where It’s Quiet
  27. 39The “Inside Story” the Rich Never Want to Tell
  28. 40In Life, There’s No Way Out but to Keep Charging Forward
  29. 41Stick With Anything for 90 Days and the Answer Comes on Its Own
  30. 42Making Money Means Thinking About How to Rule the World
  31. 43How Do You Make Your Income Leap Within Three Years?
  32. 44What’s the Secret to Getting Customers to Pay of Their Own Accord?
  33. 45Take Business Far Enough and You Come to Understand Heaven’s Way
  34. 46What’s the Secret of Money That Grows the More You Spend?
  35. 47Fate Means Taking the Initiative, Not Waiting to Be Overtaken
  36. 48My Notes on Making Money
  37. 49How I Built a Personal Brand and Made It Pay
  38. 50The People at the Top of the Pyramid All Got There by Being Shameless
  39. 51How Does a Person Become Formidable? Every Step Leaves a Trace
Chapter one, opening page
Chapter 1

Making Money Was Never About Getting Rich Overnight

The first rule sets the tone for the other fifty: value first, appearances last.

Making money comes down to a way of thinking and relentless doing. Work, work, work. What did online sellers rely on to make money in the old days? Looking rich. What do they rely on now? Delivering value.

Never judge a person’s true character or true wealth by what they buy. Making money was never about getting rich overnight. For ordinary people like us it is a marathon, long and grinding, and what the race tests is persistence, resolve, brains, thinking, and breadth of experience.

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Cover of Rich People Don’t Explain by Tu Weixin
51Chapters
169A4 pages
2026First English edition
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